A Resamping Approach for Customer Gender Prediction Based on E-Commerce Data

  • Duong Tran Duc Posts and Telecommunications Institute of Technology
  • Pham Bao Son University of Engineering and Technology, Vietnam National University, Hanoi
  • Tan Hanh Posts and Telecommunications Institute of Technology
  • Le Truong Thien University of Engineering and Technology, Vietnam National University

Abstract

Demographic attributes of customers such as gender, age, etc. provide the important information for e-commerce service providers in marketing, personalization of web applications. However, the online customers often do not provide this kind of information due to the privacy issues and other reasons. In this paper, we proposed a method for predicting the gender of customers based on their catalog viewing data on e-commerce systems, such as the date and time of access, the products viewed, etc. The main idea is that we extract the features from catalog viewing information and employ the classification methods to predict the gender of the viewers. The experiments were conducted on the datasets provided by the PAKDD’15 Data Mining Competition and obtained the promising results with a simple feature design, especially with the Bayesian Network method along with other supporting techniques such as resampling, cost-sensitive learning, boosting etc.

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Published
2017-03-31
How to Cite
DUC, Duong Tran et al. A Resamping Approach for Customer Gender Prediction Based on E-Commerce Data. Journal of Science and Technology: Issue on Information and Communications Technology, [S.l.], v. 3, n. 1, p. 76-81, mar. 2017. ISSN 1859-1531. Available at: <http://ict.jst.udn.vn/index.php/jst/article/view/40>. Date accessed: 29 may 2020. doi: https://doi.org/10.31130/jst.2017.40.